Cosmetics

Analyzing the most successful new products of 2002-2003

Client: Reflect True Custom Beauty, San Francisco
Producer: Quantum Fine Caseworks Inc., Fort Lauderdale, Fla.
Reflect's displays have a giant impact in-store. The Lipstick Library is 12-1/2 feet tall.

Client: Beiersdorf, Wilton, CT
Introduction: January 1, 2004
Size of Run: 4,000
Distribution: Supermarkets, Mass Merchants and Drugstores
Dimensions (H x W x D): 4'9" x 1'5" x 1'5"
Weight: 7 lb.
Producer: Mechtronics, White Plains, N.Y.
This floorstand, constructed of styrene and UV-coated corrugated, is part of a multifaceted campaign aimed at the "healthy independent" woman aged 25 and older.

Client: Beiersdorf Inc., Wilton, Conn.
Introduction: February 2004
Size of run: 23,000
Producer: Mechtronics, White Plains, N.Y.
The anti-aging counter unit is part of Beiersdorf's Nivea Visage promotion.

Client: Reflect True Custom Beauty, San Francisco
Producer: Quantum Fine Caseworks Inc., Fort Lauderdale, Fla.
Reflect's displays have a giant impact in-store. The Custom Color Tower is 7 feet wide.

Client: Kerastase, New York
Producer: Diam International, Woodside, N.Y.
Production Date: January 2003