Cosmetics

Men's cosmetics and other niche segments have become prime targets for cosmetics companies as they look to reevaluate how and where they market amidst lagging sales.

Client: Progressive Beauty Brands, Minneapolis
Introduction: September 2003
Number of displays: 3,000
Construction: 80# litho-label mounted to 200# B-Flute
Distribution: Drugstores
Producer: Meyers Display, Minneapolis
Comments: This counter unit generated incremental sales and held a small amount of product to promote the Spa Solutions skin renewal treatment products. It highlighted the line through informational product shots.

Client: Five Star Fragrances, Deer Park, N.Y.
Introduction: July 2003
Number of displays: 650
Construction: White powdercoated steel
Distribution: Long's Drug Stores
Producer: Design Development Resources, Farmingdale, N.Y.
Comments: Replacing temporary corrugated sidekick displays, this permanent steel floorstand allows for continued product turnover. The display sells both men's and women's fragrances. The six shelves on the unit are angled slightly to prevent product from tipping over.

Client: KMS Research LLC, Redding, Calif.
Number of displays: 7,500
Construction: Vacuum-formed tray using high impact styrene and 10-point tag
Distribution: Salons and retail stores nationwide
Producer: Rapid Displays, Chicago and Union City, Calif.
Comments: A wheel display was created to promote the KMS "turnstylr colors" line of hair-coloring products. The display wheel also reinforced the color wheel itself.