Cosmetics

Client: MAC Cosmetics, New York, NY
Product(s) Promoted: Makeup Brushes & Compacts (Holiday Packaging)
Distribution: Department Stores
Number of Stores: 3,500
Production Run Quantity: 4,000
Introduction: August 2006
Intended Duration: 3 months
Dimensions (H x W x D): 22" x 14" x 10"
Weight: 7 lbs.
Budget Category (U.S.): $51 - $100

Client: Matrix L'Oreal USA Products Inc., New York, NY
Product(s) Promoted: Color Hair Care Products
Distribution: Beauty salons and spas nationwide
Number of Stores: 2,500
Production Run Quantity: 2,500
Introduction: December 2006
Intended Duration: 1 year
Dimensions (H x W x D): 14" x 8" x 8"
Weight: 2 lbs.
Budget Category (U.S.): $26 - $50

Client: Del Laboratories, Uniondale, NY
Product(s) Promoted: Nail Lacquer
Distribution: Drugstores Nationwide
Number of Stores: 21,000
Production Run Quantity: 25,000
Introduction: May 2007
Intended Duration: 3 months
Dimensions (H x W x D): 15" x 21" x 9"
Weight: 5 lbs.
Budget Category (U.S.): $16 - $25
Producer: Marketing Horizons Display/Summit, Bay Shore, NY

---

Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Del Laboratories, Uniondale, NY
Product(s) Promoted: Nail Treatment
Distribution: Drugstores
Number of Stores: 12,000 to 15,000
Production Run Quantity: 30,000
Introduction: October 2006
Intended Duration: 2 months
Dimensions (H x W x D): 15" x 12" x 10"
Weight: 2 lbs.
Budget Category (U.S.): $11 - $15
Producer: Shorewood Display, Thorofare, NJ

---

Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Puig Beauty USA, New York, NY
Product(s) Promoted: Fragrance
Distribution: Drugstores
Number of Stores: 5,600
Production Run Quantity: 5,600
Introduction: February 2007
Intended Duration: 2 months
Dimensions (H x W x D): 42" x 24" x 17"
Weight: 5 lbs.
Budget Category (U.S.): $26 - $50
Producer: Active International, Pearl River, NY

---

Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Revlon, New York, NY
Product(s) Promoted: Sugar Sugar, Golden Affair
Distribution: Wal-Mart
Number of Stores: 1,200
Production Run Quantity: 1,200
Introduction: April 2007
Intended Duration: 3-4 weeks
Dimensions (H x W x D): 48" x 14" x 6"
Weight: 5 lbs.
Budget Category (U.S.): $401 - $450
Producer: Menasha Packaging, Brooklyn Park, MN

---

Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Chanel Inc., New York, NY
Product(s) Promoted: Le Multifacets de Chanel (Cosmetics)
Distribution: Department Stores
Number of Stores: 750
Production Run Quantity: 1,000
Introduction: August 2006
Intended Duration: 3 months
Dimensions (H x W x D): 13" x 13" x 10"
Weight: 3 lbs.
Budget Category (U.S.): $51 - $100

First national brand to test ads on checkout belts