Convenience Stores

Introduction: January 1989
P-O-P company: Niven Marketing Group
Background: A popular product in c-stores and other channels of trade, Bubble Tapes still had some problems winning shelf space. Amurol created a dispenser that could be placed on a counter and takes up a minimum of space.

Product: Peanuts
P-O-P company: Stone Container, Richmond, Va.
Number of displays: 25,000
Distribution: Supermarkets and convenience stores
Introduction: March 1992
Duration: Temporary
Construction: Corrugated cardboard
Northampton's peanuts are packaged to promote a number of Major League Baseball teams.

Product: Cigarettes
P-O-P company: Display Systems Inc., Maspeth, N.Y.
Number of displays: 1,000 domestic, over 10,000 international
Average unit cost: $70
Distribution: Convenience stores, gas/convenience stores, smaller square-footage outlets
Introduction: June 1991
Duration: Permanent
Construction: Styrene and K-resin
Designed by its international group, the Philip Morris counter merchandiser has been a hit in the United States.

Product: Miller Lite, Genuine Draft, Genuine Draft Light and Miller High Life beers
Distribution: Supermarkets, convenience stores, mass merchandisers and drug stores
Introduction: May 1992
Duration: Promotional
Construction: Various media
Consumers can't miss Miller Brewing's summer promotions. A wide variety of P-O-P will be used and updated throughout the season.

Product: Electra pushbutton electric disposable lighter
Number of displays: More than 3,000
P-O-P company: Resources In Display, Brooklyn, N.Y.
Distribution: Drug stores, convenience stores and supermarkets
Introduction: January 1992
Duration: Permanent
Construction: Injection-molded high-impact styrene
Electric disposable lighters get an upscale treatment with a permanent display from Scripto.

Product: Stroh Brewery Co. Old Milwaukee Genuine Draft
Number of displays: 5,000
P-O-P company: Chicago Show Printing Co., Morton Grove, Ill. (display); Clegg Industries, Santa Monica, Calif. (lighting system)
Distribution: Convenience and liquor stores
Introduction: October 1991
Duration: Permanent
Construction: Vacuum-formed styrene
The Old Milwaukee sign lights up liquor and convenience stores.

Product: Huisken Meats Trail's Best Giant Meat Sticks
Number of displays: 1,000 initially
P-O-P company: Stone Container, Sioux Falls, S.D.
Distribution: Convenience stores, gas stations and grocery stores
Introduction: February 1992
Duration: Temporary
Construction: Corrugated cardboard
Huisken Meats trucks into stores with its meat-hauling counter rig.

Product: Orange County Plus employment section
Number of displays: 1,800
P-O-P company: Clegg Industries, Santa Monica, Calif.
Distribution: Convenience stores
Introduction: October 1991
Duration: Promotional
Shoppers heard all about the new, easier-to-use employment section in the Orange County edition of the Los Angeles Times on this "talking" newspaper rack.

Product: Goodmark Foods Inc. Pemmican Beef Jerky
Number of displays: 2,500 floor; 7,500 counter
P-O-P company: American Display Co. (floor); Chesapeake Display and Packaging (counter)
Distribution: Convenience stores and supermarkets
Introduction: June 1991
Duration: Permanent
Construction: Corrugate
Reformulation, repackaging led to new Pemmican Beef Jerky displays.