Convenience Stores

Product: Stroh Brewery Co. Old Milwaukee Genuine Draft
Number of displays: 5,000
P-O-P company: Chicago Show Printing Co., Morton Grove, Ill. (display); Clegg Industries, Santa Monica, Calif. (lighting system)
Distribution: Convenience and liquor stores
Introduction: October 1991
Duration: Permanent
Construction: Vacuum-formed styrene
The Old Milwaukee sign lights up liquor and convenience stores.

Product: Goodmark Foods Inc. Pemmican Beef Jerky
Number of displays: 2,500 floor; 7,500 counter
P-O-P company: American Display Co. (floor); Chesapeake Display and Packaging (counter)
Distribution: Convenience stores and supermarkets
Introduction: June 1991
Duration: Permanent
Construction: Corrugate
Reformulation, repackaging led to new Pemmican Beef Jerky displays.

Product: Imported Suntory Draft Beer
Number of displays: 2,000
P-O-P company: Paladin II, Floatura USA
Distribution: Liquor stores, C-Stores and groceries
Introduction: July 1991
Duration: Promotional
Construction: Vinyl model over paper-mounted header and riser
A blimp display for Suntory Draft Beer can fly in several possible locations.

Advertiser: Lorillard Tobacco Co., New York
Producer: Display Masters, Long Island City, NY
Objective: To generate increased traffic at convenience stores and sales at the pump. The injection molded frame is held in place with double stick strips and features five- and six-color litho printed plastic panels that are weatherproof and interchangeable.