Consumer Electronics

Product: Comcast Cellular One
Number of displays: 50
Average unit cost: $500
P-O-P company: Display-Pak, Minneapolis
Distribution: Authorized communications shops and auto dealerships
Introduction: Early 1991
Duration: Semi-permanent
Construction: Painted hardboard
Dealers can install the cellular telephone of their choice on a display from Comcast Cellular One.

Advertiser: Librex Computer Systems Inc., San Jose, Calif.
Producer: Rapid Mounting & Finishing Co., Union City, Calif.
Objective: To demonstrate the new notebook style computer at desk level in a retail store. The computer is secured to the Sintra display via a Vulcan pull box. Take-one pockets hold literature describing the two available computers.

Advertiser: Memtek, division of the Tandy Corp., Dallas
Producer: E and E Display Group, Lawrence, Kan.
Objective: To actively present digital monitor headphones and provide an opportunity to not only select a particular performance level or style of headphone but also to allow for personal adjustment of output volume. The system had to be flexible enough to adapt to several merchandising environments.