AT&T Primary Accessory
Advertiser: AT&T, Parsippany, NJ
Producer: Consumer Promotions, Mt. Vernon, NY
Objective: To increase add-on sales of high margin accessory products at the time of a primary product purchase via an upscale accessory display. The need for flexibility and interchangeability for new accessory products can be achieved via the removable vacuum-formed product trays which also maximize retail space by combining more than one product style per tray. The product category departmentalization can also be maintained by perfectly color coordinated vacuum-formed trays.