Consumer Electronics

Advertiser: AT&T, Parsippany, NJ
Producer: Consumer Promotions, Mt. Vernon, NY
Objective: To increase add-on sales of high margin accessory products at the time of a primary product purchase via an upscale accessory display. The need for flexibility and interchangeability for new accessory products can be achieved via the removable vacuum-formed product trays which also maximize retail space by combining more than one product style per tray. The product category departmentalization can also be maintained by perfectly color coordinated vacuum-formed trays.

Advertiser: Motorola Communications Group, Boynton Beach, FL
Producer: Visual Marketing, Inc., Chicago
Objective: To secure counter space, obtain consumer awareness of the product line, generate trial and impulse purchases, and reinforce product image. The counter merchandiser shows the full line of six different paging devices and was designed to deter pilferage.

Advertiser: Chinon America, Inc., Mountainside, NJ
Producer: Optigraphics Corp., Grand Prairie, TX
Objective: To work within a limited budget to produce an attention-getting display in specialty camera stores that highlights both the company name and the special product. It also had to gain some of the limited counter space available at these types of stores.