Consumer Electronics

Client: Motorola Paging, Boynton Beach, Fla.
Product: Pagers
Size of run: 20,000
Distribution: Telecommunications stores
Introduction: February 1992
Duration: Permanent
Construction/Materials: Injection-molded plastic, fabricated acrylic, vacuum-formed plastic, sheet metal
Dimensions (H x W x D): 24" x 11" x 11"
Weight: 4 pounds
Producer: Visual Marketing Inc., Chicago

Product: St. Louis Music Co. Alvarez Guitars
Number of displays: 300
P-O-P company: Creative Light Designs, St. Peters, Mo.
Distribution: Alvarez Guitar dealers
Introduction: February 1991
Duration: Permanent
Construction: Lucite
The Alvarez display has the flavor of neon and reinforces other P-O-P messages.

Product: Comcast Cellular One
Number of displays: 50
Average unit cost: $500
P-O-P company: Display-Pak, Minneapolis
Distribution: Authorized communications shops and auto dealerships
Introduction: Early 1991
Duration: Semi-permanent
Construction: Painted hardboard
Dealers can install the cellular telephone of their choice on a display from Comcast Cellular One.

Advertiser: Librex Computer Systems Inc., San Jose, Calif.
Producer: Rapid Mounting & Finishing Co., Union City, Calif.
Objective: To demonstrate the new notebook style computer at desk level in a retail store. The computer is secured to the Sintra display via a Vulcan pull box. Take-one pockets hold literature describing the two available computers.

Advertiser: Memtek, division of the Tandy Corp., Dallas
Producer: E and E Display Group, Lawrence, Kan.
Objective: To actively present digital monitor headphones and provide an opportunity to not only select a particular performance level or style of headphone but also to allow for personal adjustment of output volume. The system had to be flexible enough to adapt to several merchandising environments.