Consumer Electronics

Client: TBWA/Chiat/Day, New York, (for Nextel, Reston, Va.)
Introduction: February 2004 (tire dangler and tire floorstand); July 2004 (contest floorstand and contest dangler)
Number of displays: 600 (tire floorstand); 9,100 (tire dangler); 1,140 (contest floorstand); 9,750 (contest dangler)
Distribution: Nextel stores and authorized dealers
P-O-P company: Commercial Cutting & Graphics LLC, Mansfield, Ohio

Client: Nextel, Reston, Va.
Introduction: February 2004
Number of displays: 36,400
Distribution: Nextel stores and authorized dealers
P-O-P company: Dempsey Printing Inc., Cleveland
Comments: Nextel launched corrugated tabletop brochure holder displays (right), carrying information on Nextel's NASCAR-licensed phones and accessories as well as info. on the "Chase for the Nextel Cup" sweeps.

Client: Cricket Communications, San Diego
Introduction: May 2004
Size of Run: 2,500
Producer: The DNI Marketing Group, St. Charles, Ill.
Comments: This updated floorstand for Cricket mobile phones and services features a "friendly" green color and materials that communicate affordability.

Client: TBWA/Chiat/Day, New York, (for Nextel, Reston, Va.)
Introduction: February 2004 (tire dangler and tire floorstand); July 2004 (contest floorstand and contest dangler)
Number of displays: 600 (tire floorstand); 9,100 (tire dangler); 1,140 (contest floorstand); 9,750 (contest dangler)
Distribution: Nextel stores and authorized dealers
P-O-P company: Commercial Cutting & Graphics LLC, Mansfield, Ohio

Client: Polaroid Corp., Waltham, Mass.
Introduction: Summer 2004
Size of Run: 10,000
Producer: Henschel-Steinau Inc., Englewood, N.J.
Comments: The panel on this floorstand for One600 cameras can be changed out to accommodate different seasons.

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