A new initiative with creative agency Media Red leverages Sony's commercial display technology to turn underutilized POS space into engaging, multi-sensory brand experiences.
The deal will help advertisers reach and serve shoppers in new ways, including TV and in-home entertainment and media experiences, through Walmart Connect, the retailer’s retail media arm.
3D, animated gift and toy shopping experiences spotlight hundreds of rotating gift ideas, stocking stuffers and premium products throughout the season.
