Consumer Analytics

“The Clinique Lab” is a gamified, photorealistic 3D environment replicating the brand’s Clinique Counter brick-and-mortar experience.

The partnership gives advertisers access to DG’s 90 million customer profiles across Meta placements, including Facebook and Instagram News Feeds, Stories and Reels.

A new Skai platform gives advertisers ChatGPT-powered recommendations for Google, a holistic view of media performance and AI-powered analysis for insights within and across walled gardens.

Consumers turn to Walmart and grocery stores for the seasonal scrubbing, according to data from Breaktime Media.

Circana research shows consumers are spending less on products that were popular during the pandemic, though trade-offs vary widely among segments.

The 'CPG Insights Stream' solution supports brands' marketing strategies by helping to enhance first-party data, profile audiences, create look-alike audiences and optimize media spending.

The retailer has integrated Innovid’s personalization and AI capabilities within the Walmart DSP, allowing advertisers to enhance content and ad creative in real time.

Today's bev alc shoppers expect more from their drinking experiences, prioritizing higher-quality beverages even as they intend to moderate overall consumption in conjunction with falling confidence in the economy, according to a recent report. 

The retailer will leverage Merryfield's at-shelf Learn & Earn program, combining in-store consumer education with exclusive digital incentives.

From shoppers increasingly choosing clean ingredients to the rise of social commerce and indie brands, a new report shares five key trends to watch in the cosmetics category this year.