Consumer Analytics

The manufacturer partners with SymphonyAI Retail CPG to build business across multiple categories.

The growth of DOOH and CTV advertising tells a story about how brands are adapting in the cookie-less, multi-device world.

Sponsorcart technology allows CitrusAd brand and retail partners to launch video ad formats tied to corresponding SKUs for add-to-cart functionality on RMNs.

“The Clinique Lab” is a gamified, photorealistic 3D environment replicating the brand’s Clinique Counter brick-and-mortar experience.

The partnership gives advertisers access to DG’s 90 million customer profiles across Meta placements, including Facebook and Instagram News Feeds, Stories and Reels.

A new Skai platform gives advertisers ChatGPT-powered recommendations for Google, a holistic view of media performance and AI-powered analysis for insights within and across walled gardens.

Consumers turn to Walmart and grocery stores for the seasonal scrubbing, according to data from Breaktime Media.

Circana research shows consumers are spending less on products that were popular during the pandemic, though trade-offs vary widely among segments.

The 'CPG Insights Stream' solution supports brands' marketing strategies by helping to enhance first-party data, profile audiences, create look-alike audiences and optimize media spending.