Candy & Gum

Product: Sports Page bubble gum
Number of displays: 5,000 (counter unit); 2,500 (floor stand)
P-O-P company: Great Northern Display, Racine, Wis. (floor stand); Gamon International, Elk Grove Village, Ill. (counter unit)
Distribution: Grocery and convenience stores, mass merchants and drug stores
Introduction: March 1992
Duration: Promotional
Construction: Corrugated cardboard
Newsstand displays call attention to the Sports Page bubble gum contained within.

Introduction: November 1991
P-O-P company: Chesapeake Display Co,
Background: As a key permanent brand, Reed's is winning more customers with merchandising such as this unit. Taking up less than 3 linear inches of space, the units can be locked together and each holds up to 25 rolls.

Introduction: February 1992
P-O-P company: Gamon International Inc.
Background: Promoting the fun of the container, which is one of Amurol's goals, is accomplished in this floor unit for one of its newer products.

Type: three-bin, gravity-feed, corrugated Pick-A-Mix display
Manufacturing process: 200-pound B-flute bleached white; display printed with flexographic inks; header: four-color process litho-laminated riser with varnish; vinyl acetate window for candy chutes; holds 65 to 70 pounds of product
Introduction: August 1992
P-O-P company: Design Tech, Villa Park, Ill.
Comments: Innovative gravity design supports the freshness of the product.

Introduction: January 1989
P-O-P company: Niven Marketing Group
Background: A popular product in c-stores and other channels of trade, Bubble Tapes still had some problems winning shelf space. Amurol created a dispenser that could be placed on a counter and takes up a minimum of space.

Introduction: October 1989
P-O-P company: Gamon International Inc.
Background: Designed to hold six cases of 24 pieces each (a total of 144 packages), the Ouch! Bubble Gum display is designed to play up the product's package, which is intentionally made to resemble a bandage tin. It keeps with Amurol's goal of promoting the fun of the package.

Type: Eight-bowl wire display
Manufacturing process: Wire display with litho varnished header
Introduction: August 1992
P-O-P company: Athena Industries, Burr Ridge, Ill.
Comments: four-shelf wire rack with a 14.5-inch footprint to hold eight changemaker bowls.

Introduction: January 1992
P-O-P company: Great Northern Display Group
Background: Promoting a free offer for consumers is the goal of this floor unit for Big League Chew, one of Amurol's key brands. The 216- or 108-count floor units (shown) were designed to encourage multiple purchases.