Candy & Gum

Client: Kraft Foods Inc., Glenview, Ill.
Product Promoted: Jell-O gelatin
Objective: To gain consumer awareness of the free offer for a NASCAR mold with the purchase of four packages of Jell-O gelatin.
Introduction: May 1998
Producer: Conocraft, McAfee, N.J.

Client: Hershey Foods, Hershey, Pa.
Product Promoted: Twizzlers
Objective: To build brand awareness for Twizzlers by linking it to baseball with a colorful Twizzlers character. In addition, the standee served as a cost-effective, in-store anchor for consumer promotions including "The Players' Choice" sweepstakes.
Introduction: March 1998
Producer: Taurus Packaging & Display Corp., Cherry Hill, N.J.