Beverages

Wawa's activation included a sweepstakes, while Walgreens' tied into Mother’s Day.

President Racquel Harris Mason spoke with P2PI sibling brand Progressive Grocer about the brand's new packaging and strategic updates.

Brandmovers' team of loyalty and promotions experts share examples of where and how their clients in regulated industries are creating success.

Coca-Cola leans into fan innovation with new Sprite + Tea flavor, blending digital buzz with lifestyle branding.

Both Walmart and Ulta Beauty spotlighted exclusive tie-ins to the April 4 theatrical release of Warner Bros. Pictures’ “A Minecraft Movie.”

Bones Coffee Co. gave Walmart an exclusive launch window from April through June 27 for two new ready-to-drink latte flavors.

We showcase physical activations from unique collaborations between unlikely partners, such as Milk-Bone and Peeps.

In-store signage supports the “New York State of Wine” campaign and encourages shoppers to join the effort.

The manufacturer explains how it drove growth for its brands through various omnichannel tactics.

The ongoing promotion and gamified experience links purchases with access to monthly exclusive content and experiences that tap into Gen Z and Sprite fan interests.

The supermarket chain ran a “Flavors of Latin America” program in March to spotlight ingredients used in street food-inspired dishes.

Kraft Heinz's campaign was in response to research revealing that Canadian Millennials feel more stressed during the holiday season, especially if they are hosting.