Automotive

Client: Balkamp Inc., Indianapolis
Producer: Harbor Industries, Grand Haven, Mich.
Duration: Permanent
Introduction: June 26, 2003
Size of Run: 2,540
Distribution: NAPA stores
Dimensions (H x W x D): 55" x 16' x 2'
Weight: 296 lb.

Client: Thales Navigation
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Permanent
Production Date: November 2003
Size of Run: 1,000
Comments: Demonstration unit can be used as a countertop display or mounted in-line. Was placed at electronics retailers including Circuit City, Costco, CompUSA, Tweeter and Staples.

Client: Advantex, Long Beach, Calif.
Producer: Alliance, a division of Rock-Tenn Co., Winston-Salem, N.C.
Duration: Permanent
Production Date: October 2003
Size of Run: 500

Client: NAPA, Atlanta
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Semi-Permanent
Production Date: November 2002
Size of Run: 3,000
Comments: Motion graphics dissolve between scenes to illustrate before and after views of how the brake pads keep hubcaps clean.

Client: Delphi Electronics, Troy, Mich.
Producer: Array, Los Angeles
Duration: Semipermanent
Size of Run: 700
Comments: Because the product costs more than $1,000, theft-prevention was a key client objective. A retractable cord attached to a metal plate at the base of the unit secures the product while enabling consumers to handle the item. The initial order called for 200 units. However, after seeing a prototype, the client decided on 700. Sales, according to the entrant company, are "exceeding forecasts by almost 300%."