Automotive

Client: Ford Motor Credit Co.
Producer: AG Industries

Client: Audiovox Corp.
Producer: Ultimate Display Industries

Client: Continental/General Tire Co.
Producer: MCA Sign Co.

Client: Moog Automotive
Producer: Stout Marketing

Product: Borg-Warner and Niehoff fuel injection and carburetion products
Number of displays: 2,000
P-O-P company: Convergence Corp., Abingdon, Md.
Distribution: Auto parts stores
Introduction: June 1993 (reintroduction in Spanish)
Duration: Semi-permanent
Spanish-language versions of counter mats, as well as the originals in English, for BWD Automotive Corp. products offer salespeople a visual aid for helping customers.

Client: Chrysler Corp.
Producer: Chicago Show
Category: Multiple Materials: Fixture
Comments: Through the use of the latest structural foam molding, injection molding and extrusion technology, a modular assembly system was created, allowing the customer to assemble the unit in under 10 minutes with eight bolts and an Allen wrench.

Client: Michelin Americas Small Tires
Producer: Robert Nielsen & Associates Ltd.
Category: Metal/Wire: Floorstand
Comments: The use of 2.5-inch steel tubing provides both the durability and strong lines desired by the client. The use of Uniroyal red provides a high-impact visual presence that ties the graphics, display and media campaign together.

Client: BMW Canada Inc.
Producer: CDA Industries South Inc.
Category: Wood: Floorstand
Comments: Requiring creative carpentry, a curved fascia and base were used to replicate the look of BMW's rounded logo. The secure, locking display houses a variety of accessories in a number of sizes.