Apps

While BevAlc promotions have traditionally faced compliance and measurement challenges, the new program helps brands run targeted, trackable campaigns within the retailer’s app.

A partnership with DoubleVerify enhances in-app advertising with geo-targeting, attention metrics and other tools.

New partnership enables DGMN advertisers to reach shoppers with incentivized offers.

Hosts and guests can add items for split payment and a flat delivery fee.

At the center of Sam’s Club’s strategy is an "anytime, anywhere" shopping experience.

Oreo is the first snack brand to launch a Sponsored Snap. Learn how the cookie giant leveraged the app's in-chat feature to deliver an interactive experience to the masses.

The retailer has activated its National Hockey League sponsorship with a game and sweepstakes running throughout the 2024-2025 season.

Among the new features, the retailer is testing a capability that allows in-store shoppers to open locked display cabinets using the app.

Acorn CEO Heather Nichols and Mondelez's Emily Curry reflect on the results of a past campaign that brought influencer-created content to connected TV.

On its Jan. 8 earnings call, Albertsons said it is looking past the demise of the Kroger merger while focusing on e-commerce, its loyalty program and the integration of the retailer app in stores.