Alcohol

Retail Category: Liquor Stores
Display Type: Counter Display - Permanent
Client: Seagram Americas
Producer: Bluworld Innovations, Winter Park, Fla.
Size of Run: 500
Comments: Shimmering light and flowing water add an image of prestige to this display. Three halogen lights are tucked into the fixture to ensure a well-lit bottle.

Retail Category: Liquor Stores
Display Type: Motion, Light or Sound Displays
Client: Canandaigua Wine Co.
Producer: Hawver Inc., Rochester, N.Y.
Size of Run: 4,500
Comments: This pole-topper depicts characters appearing in a television commercial promoting Arbor Mist wine. In the commercial, the men in the background do flips on a trampoline to see who deserves a glass of wine. The two-sided corrugated display recreates the flipping motion making the men disappear and reappear from behind the fence.

Retail Category: Liquor Stores
Display Type: Permanent Signage
Client: Gambrinus Co.
Producer: Everbrite Inc., Greenfield, Wis.
Size of Run: 2,975
Comments: The serene, tropical paradise theme of this permanent neon sign reinforces Corona Light's thirst-quenching image. Unique materials and a dimensionally crafted blue translucent pool accentuate the neon bottle and lime.

Product: Smirnoff Ice malt beverage
P-O-P companies: Network Display Inc.(lenticular display, glorifiers, neon sign), Passaic, N.J.; Neu-Solutions Inc. (electrostatic glorifier), Bay Shore, N.Y.
Introduction: January 2001
Display set-up: Field and retail staffs
Illuminated streams of plasma emanate from the Smirnoff Ice bottle and move continuously along the inside of the dome of this electrostatic bottle glorifier.

Retail Category: Eating & Drinking Establishments
Display Type: Motion, Light or Sound Displays
Client: Guinness Bass Import Co.
Producer: Network Display Inc., Passaic, N.J.
Size of Run: 6,200
Comments: Bright colors and lenticular motion graphics draw attention to this battery-powered, double-sided display. The graphics are interchangeable so the promotion can be updated at a later date.

Retail Category: Supermarket/Grocery - Food
Display Type: Freestanding - Permanent
Client: Delicato Family Vineyards
Producer: Delicato Family Vineyards, Napa, Calif.
Size of Run: 1,000
Comments: This four-case wine rack emulates the classic Weber kettle grill to link Delicato wines with grilling and outdoor entertaining. Side panels are removable so the rack can be used after an on-pack promotion for free Weber gourmet spice rubs expired.

Retail Category: Liquor Stores
Display Type: Permanent Signage
Client: Barton Beers Ltd.
Producer: Array Marketing Group, KCS Industries Division, Hartland, Wis.
Size of Run: 850
Comments: This 3-D sign combines screen-printed, deep distortion vacuum forming with injection-molded bottles to pop Corona's summer paradise imagery from a realistic, full-size 12-pack of Corona bottles.

Retail Category: Liquor Stores
Display Type: Temporary Graphics
Client: Bacardi-Martini Promotions
Producer: Taurus Display Corp., Cherry Hill, N.J.
Size of Run: 1,000
Comments: Dimensional graphics on this pole topper depict a lively party theme and a picture of a fruity, tropical summer drink made with Bacardi mixers. The display's vibrant colors are achieved through a litho-laminated label.

Product: Smirnoff Ice malt beverage
P-O-P companies: Network Display Inc.(lenticular display, glorifiers, neon sign), Passaic, N.J.; Neu-Solutions Inc. (electrostatic glorifier), Bay Shore, N.Y.
Introduction: January 2001
Display set-up: Field and retail staffs
Guinness enhanced the red highlights on this neon sign to match the red coloring used on the Smirnoff Ice brand.