Alcohol

Products: Sutter Home and Trinity Oaks wines
Introduction: 3,900 Sutter Home racks; 3,000 Trinity Oaks racks
P-O-P company: Aaardvark Aarmadillo Corp., Phoenix
Distribution: Supermarkets, liquor stores, club stores, drugstores
Introduction: April 2001
Duration: Permanent
Construction: Steel
Display set-up: Retail staff
A steel rack with chrome coating was introduced this year for Sutter Home wines. Its stepped-up design adds a sense of movement to the display.

Products: Sutter Home and Trinity Oaks wines
Introduction: 3,900 Sutter Home racks; 3,000 Trinity Oaks racks
P-O-P company: Aaardvark Aarmadillo Corp., Phoenix
Distribution: Supermarkets, liquor stores, club stores, drugstores
Introduction: April 2001
Duration: Permanent
Construction: Steel
Display set-up: Retail staff
The counter rack for Sutter Home Winery complements the floorstand and holds 27 bottles.

Retail Category: Liquor Stores
Display Type: Motion, Light or Sound Displays
Client: UDV North America
Producer: Design Display Group Inc., Carlstadt, N.J.
Size of Run: 600
Comments: The objective of this motion pole topper was to showcase the rum's mixability and cross-merchandise a variety of suitable mixers. The inner assembly, which includes a vacuum-formed facsimile of the Malibu rum bottle, turns via a battery-operated motor.

Retail Category: Eating and Drinking Establishments
Display Type: Permanent Signage
Client: The Integer Group
Producer: Array Marketing Group, Los Angeles, KCS Industries Division
Size of Run: 100
Comments: The eye-catching horse racing graphics are silk-screened four-color process on PETG and backlit with a neon grid. The Coors Light neon logo completes this fun and bright display.