Alcohol

Client: Anheuser-Busch Inc., St. Louis
P-O-P Company: Decision Point Marketing Inc., Winston-Salem, N.C.
Division: Temporary, Off-Premise - Non-Illuminated or Non-Motion
Size of Run: 5,000
Objective: To attract consumers to the Bud Ice product.

Client: Coddington, Chadwick & Meyerson, New York
P-O-P Company: Acrylic Designs Inc., Springfield, Vt.
Division: Permanent, Distilled Spirits - Non-Illuminated or Non-Motion
Size of Run: 1,450 pieces
Objective: To provide a valuable service to on-premise accounts that will encourage prominent placement of these liquor brands, and to stimulate new consumer purchases.

Client: Brown Forman, Louisville, Ky.
P-O-P Company: Darko Co., Twinsburg, Ohio
Division: Permanent, Distilled Spirits - Non-Illuminated or Non-Motion
Size of Run: 250
Objective: The 3-D product replica inside the header is eye-catching and works well in small stores.

Client: Anheuser-Busch Inc., St. Louis, Mo.
Producer: Everbrite Inc., Greenfield, Wis.
Marketing Objective: Motion was incorporated into this display to help it stand out at retail. The revolving bottle of Budweiser floating within a globe that slowly rotates in the opposite direction creates a unique visual effect. The replica of the Clydesdale team and wagon shows the relationship of the company to the brand.

A recent display for Bombay Sapphire gin includes a lighthouse that blinks to capture attention.
Producer: Jerry Moss Inc., New York