Alcohol

Client: UDV North America Inc., Chicago
Distribution: Large liquor and package stores
Size of Run: 2,261
Producer: C.D. Baird & Co., West Allis, Wis.
Division: Temporary, Liquor: Cordial and Wines

Client: Madden Communications, Woodale, Ill.
Distribution: Bars/restaurants/liquor stores
Size of Run: 800
Producer: Stout Marketing, St. Louis
Division: Permanent, Signage: Metal
Objectives: The objective here was to create a lasting, high-quality image for the brand. To accomplish this, a variety of materials were used: four-color process screen-printing on .032 gauge white aluminum with a clear polyset gloss varnish.

Client: DVC, Morristown, N.J.
Distribution: Mexican-themed restaurants and bars
Producer: Heritage Sign and Display, Nesquehoning, Pa.
Division: Permanent, Signage: Non-illuminated
Objectives: The chalkboard promotes the authenticity of Tecate beer in Mexican-themed locations. It can be used to advertise in-house specials and featured items. The polyurethane foam used to create the chalkboard frame looks like authentic Mexican terra cotta tile.

Client: E. & J. Gallo Winery, Modesto, Calif.
Distribution: Supermarkets
Size of Run: 2,499
Producer: MBH Presentations Inc., Floral Park, N.Y.
Division: Temporary, Liquor: Cordial and Wines
Objectives: A traffic-stopping mass display piece was needed that would enhance the current upscale contemporary image of Turning Leaf while integrating the brand's sales promotion with Talk Magazine.

Client: Remy Amerique Inc., New York
Size of Run: 7,875
Producer: MBH Presentations Inc., Floral Park, N.Y.
Division: Temporary, Liquor: Distilled Spirits -- Non-illuminated or Non-motion
Objectives: The strategy was to create a freestanding display that would introduce a hip product (cognac) in a cluttered and mature product category. It had to be easy to set up, versatile in its placement possibilities and fresh in appearance. The entrant company says 100% placement was achieved and another production run has been requested.

Product: Rheingold beer
Number of displays: 100
P-O-P company: Hankscraft/AJS, Reedsburg, Wis.
Distribution: Bars in New York City
Introduction: August 2000
Duration: Permanent
Construction: Molded urethane
Display set-up: Distributors
The Statue of Liberty tap handles promoting Rheingold beer have flames that light up every time a beer is poured.

Client: Miller Brewing Co., Milwaukee
Distribution: On-premise accounts
Size of Run: 1,250
Producer: Array Marketing Group Inc., KCS Industries, Milwaukee
Division: Permanent, Beer: On-premise -- Non-illuminated or Non-motion
Objectives: The marketing goal was to gain dominant placement in on-premise accounts that would communicate the personality and image of the Lite brand.