Alcohol

Client: Labatt USA, Norwalk, Conn.
Introduction: October 2003
Distribution: On- and off-premise nationwide
P-O-P company: DVC Worldwide, Morristown, N.J.
Comments: A standee, along with base wrap, pennant strings, a price circle, case cards and a banner, comprise Labatt's display program promoting Bass as "the authentic ale for creating a black and tan" for Halloween.

Client: Labatt USA, Norwalk, Conn.
Introduction: October 2003
Distribution: On- and off-premise nationwide
P-O-P company: DVC Worldwide, Morristown, N.J.
Comments: A standee, along with base wrap, pennant strings, a price circle, case cards and a banner, comprise Labatt's display program promoting Bass as "the authentic ale for creating a black and tan" for Halloween.

Master of Mixes mixes it up with Lady Luck to entice partygoers

Client: McFaddin Marketing, Louisville, Ky.
P-O-P Company: Challenge Printing Inc., Eden Prairie, Minn.

Client: Madden Communications, Wood Dale, Ill.
Materials: .025 white aluminum
Introduction: July 2003
Size of Run: 415
Comments: Miller Brewing used this sign to promote Miller Lite and celebrate the Chicago Bears football team in Chicagoland bars and restaurants.
P-O-P Company: May Advertising, Fort Worth, Texas

Client: Ryan Partnership, Westport, Conn.
P-O-P Company: The Neon Source/P.O.P Source, San Diego, Calif.