Alcohol

Client: Anheuser-Busch, St. Louis
Distribution: On-premise
Size of Run: 1,500
Producer: Everbrite, Greenfield, Wis.
Division: Permanent, Signage: Illuminated
Objectives: The goal was to achieve the visual impact of neon without the conventional look. Through the combination of black acrylic, metal laminate, laser-cut stainless-steel shapes and neon glass, an "architectural" look was attained. This reinforces the product's image and positioning as hip and high-end.

Client: Upshot/Seagram Americas
Distribution: Liquor stores
Size of Run: 290
Producer: Joliet Pattern, Joliet, Ill.
Division: Semi-permanent, Liquor: Distilled Spirits - Non-illuminated or Non-motion
Objectives: This was the fourth bottle in a series. The display's intense colors and size - it is 48 inches tall commanded attention wherever displayed. The unit is lightweight, making it easy to set up in the field.

Client: Coddington, Chadwick & Meyerson, New York
Distribution: Liquor stores and duty-free shops
Size of Run: 1,000
Producer: Acrylic Designs Inc., Springfield, Vt.
Division: Permanent, Liquor: Distilled Spirits -- Non-illuminated or Non-motion
Objectives: A "furniture quality" display was needed to reflect the upscale, traditional image of Abelour single malt scotch. It is made of stained and lacquered wood with solid brass fixtures and rails, and etched and filled brass logo plates.

Client: Jim Beam Brands Co., Deerfield, Ill.
Division: Permanent, Liquor: Cordial and Wines
Producer: United Displaycraft, Des Plaines, Ill.

Product: Chandon Sparkling Wine
Number of displays: 1,250
P-O-P company: Flair Display Inc., Bronx, N.Y.
Distribution: Liquor stores
Introduction: June 2000
Duration: Permanent
Construction: Black melamine; heat bent, screen-printed acrylic; all parts machined and edgebanded
This floor display for the Chandon family of California sparkling wines combines upscale features with a minimal footprint to attract attention and increase retail placement.

Product: Foster's beer
P-O-P companies: Strategic Marketing Resources (design), Norwalk, Conn.; Madden Communications Inc. (printing and fulfillment), Chicago
Distribution: On- and off-premise locations nationwide
Introduction: August 2000
Foster's "Party Like an Aussie" campaign was unveiled for the Summer Olympics to promote on- and off-premise events.