Alcohol

Client: Anheuser-Busch, St. Louis
Distribution: On-premise
Size of Run: 1,500
Producer: Everbrite, Greenfield, Wis.
Division: Permanent, Signage: Illuminated
Objectives: The goal was to achieve the visual impact of neon without the conventional look. Through the combination of black acrylic, metal laminate, laser-cut stainless-steel shapes and neon glass, an "architectural" look was attained. This reinforces the product's image and positioning as hip and high-end.

Client: Upshot/Seagram Americas
Distribution: Liquor stores
Size of Run: 290
Producer: Joliet Pattern, Joliet, Ill.
Division: Semi-permanent, Liquor: Distilled Spirits - Non-illuminated or Non-motion
Objectives: This was the fourth bottle in a series. The display's intense colors and size - it is 48 inches tall commanded attention wherever displayed. The unit is lightweight, making it easy to set up in the field.

Client: Coddington, Chadwick & Meyerson, New York
Distribution: Liquor stores and duty-free shops
Size of Run: 1,000
Producer: Acrylic Designs Inc., Springfield, Vt.
Division: Permanent, Liquor: Distilled Spirits -- Non-illuminated or Non-motion
Objectives: A "furniture quality" display was needed to reflect the upscale, traditional image of Abelour single malt scotch. It is made of stained and lacquered wood with solid brass fixtures and rails, and etched and filled brass logo plates.

Client: Jim Beam Brands Co., Deerfield, Ill.
Division: Permanent, Liquor: Cordial and Wines
Producer: United Displaycraft, Des Plaines, Ill.

Client: United Distillers and Vintnors, Stamford, Conn.
Distribution: Liquor stores
Size of Run: 635
Producer: Acrylic Designs Inc., Springfield, Vt.
Division: Permanent, Liquor: Distilled Spirits -Illuminated or Motion

Product: Dr. McGillicuddy's Mentholmint Schnapps
Number of displays: 1,000
P-O-P companies: Ad-Mat Coasters, Johnson City, Tenn.; Advanced Graphics Source Inc., Ocala, Fla.; Lewtan Industries Corp., Hartford, Conn.; Harvey Press, New Orleans; Mele Printing, Covington, La.; Southern Silk Screen, New Orleans
Distribution: Bars and restaurants
Introduction: January 2001
Duration: Temporary
Dr. McGillicuddy's promotional basketball party kits are packed with giveaways and encourage consumers to enter Sazerac's NBA finals sweepstakes.

Client: Coddington, Chadwick & Meyerson, New York
Distribution: Liquor stores
Size of Run: 650
Producer: Acrylic Designs Inc., Springfield, Vt.
Division: Permanent, Liquor: Distilled Spirits -- Non-illuminated or Non-motion
Objectives: The display provides a massive presence for the brand in club stores and large liquor retailers. The solid construction includes four-by-four wood framework, powder-coated metal and wood roof shingles.