Alcohol

Client: The Alison Group, North Miami, Fla. (for Smirnoff)
Product Promoted: New flavors of Smirnoff vodka
Objective: By showcasing the new bottle design in a large format and exciting colors, the company was able to generate excitement for Smirnoff's new flavors. The 6-foot-high display was assembled easily and quickly.
Distribution: Liquor stores
Construction/Materials: Corrugated
P-O-P Company: ExpoBox America, Kingston, N.Y.

Beer, wine and spirits marketers grapple with changing attitudes toward P-O-P and challenging state merchandising requirements.

Client: Sterling Rice Group, Boulder, Colo. (for Smirnoff)
Product Promoted: Smirnoff Ice beer
Objective: The sign was designed to promote the new line of Smirnoff Ice beer. It has a dimmer that allows the retailer to control the amount of light emanating from it.
Distribution: Bars, restaurants and delis
Construction/Materials: Neon tubing, screenprinted translucent styrene face, metal frame and power transformer
P-O-P Company: Array Marketing Group, Thomson-Leeds Division, New York

Client: Jim Beam Brands Co., Deerfield, Ill.
Product Promoted: Kessler blended whiskey
Objective: A seasonal tie-in was used to promote brand awareness of the whiskey. The case card has lug-ons on the front and back with the roof extending out to mimic an awning.
Distribution: Supermarkets, liquor stores, restaurants
Construction/Materials: Litho and chipboard
P-O-P Company: Prolam Inc., Libertyville, Ill.

Client: Yuengling Brewery, Pottsville, Pa.
ProductPromoted: Lager
Objective: The counter mats were used to introduce the beverage to the mid-Atlantic market.
Distribution: Liquor stores, bars
Construction/Materials: Offset print,PE lamination, rubber backing
P-O-P Company: Convergence Corp., Abingdon, Md.

Client: Allied Domecq Spirits USA, Westport, Conn.
Product Promoted: Sauza Tequila
Objective: To leverage Sauza's point of difference as "The Better Tequila Experience" through eye-catching materials that reinforce the "Stay Pure" message.
Introduction: April 2001
Construction/Materials: Pennant: vinyl; string lights: plastic, lights
P-O-P Companies: Matrix Group (pennant), Westwood, N.J.; American Accessories (string lights), Knoxville, Tenn.

Client: Anheuser-Busch Inc.,St. Louis
Products Promoted: Michelob family of beers
Objective: The fireplace display was designed to increase sales/marketshare for Michelob throughout the holiday season. It is flexible and customizable to promote various products.
Distribution: Supermarkets, liquor stores
Construction/Materials: Corrugated
P-O-P Company: Phoenix Display/International Paper,Thorofare, N.J.

Client: Barton Beers Ltd., Chicago
Product Promoted: Corona Light beer
Objective: With a message-in-a-bottle theme, the sign was designed to gain attention for a new product in window and on wall locations. It was also designed to be low in cost.
Distribution: On-premise
Construction/Materials: Vacuum-formed bottle with screenprinted label; styrene-screened message; argon glass; actual cork
P-O-P Company: Array Marketing Group, KCS Industries Division, Hartland, Wis.