Liquor

Client: Mike's Hard Lemonade, Seattle, WA
Product(s) Promoted: Mike's Hard Lemonade
Distribution: Supermarkets
Number of Stores: 6,000
Production Run Quantity: 1,875
Introduction: 6/1/09
Intended Duration: 5/1/09
Dimensions (H x W x D): 73" x 101" x 21"
Weight: 12 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Alcone Marketing, Irvine, CA

---

Design of the Times 2010 Contest Declaration

Retailer: Winn-Dixie
Location: Covington, MS

Retailer: Jewel-Osco
Location: Chicago

Retailer: Jewel-Osco
Location: Chicago, IL

Retailer: Jewel-Osco
Location: Chicago, IL

Retailer: Jewel-Osco
Location: Chicago, IL

Retailer: Jewel-Osco
Location: Chicago, IL

Retailer: Jewel-Osco
Location: South Elgin, IL

"They are silent salesmen for many of the popular beers, wines and spirits available today -- usually decorating the walls above the cold vault or above the shelves in the liquor and beer department. At their simplest, neon signs are brand symbols, welcoming shoppers at retail and customers in taverns and restaurants across the country. They sometimes find their way into basements across America, too.