Liquor

"I have no idea what the actual Maker's Mark Distillery looks like, but if you asked me -- or any of the other shoppers in this store -- we'd say it's a black barn with red shutters and a tin roof. This combination wood and plastic floor display paints a picture of an old Southern whiskey plant that neatly enhances the bottles and their signature red wax coverings. It's a premium brand, and the display creates a premium presentation that catches shoppers' attention. If the brand puts this much effort into its display, I as a shopper would suspect the product is just as well made."

Client: Mike's Hard Lemonade, Seattle, WA
Product(s) Promoted: Margarita by Mike's
Distribution: Supermarkets
Number of Stores: 2,000
Production Run Quantity: 645
Introduction: 3/1/10
Intended Duration: 6 months
Dimensions (H x W x D): 72" x 109" x 27"
Weight: 13 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Alcone Marketing, Irvine, CA

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Design of the Times 2010 Contest Declaration

Client: Diageo North America, Norwalk, CT
Product(s) Promoted: Smirnoff, Captain Morgan, Tanqueray, Jose Cuervo, Ketel One
Distribution: Supermarkets in 35 states
Number of Stores: 2,000
Production Run Quantity: 2,500
Introduction: 3/1/09
Intended Duration: 180 days
Dimensions (H x W x D): 84" x 36" x 24"
Weight: 60 lbs.
Budget Category (U.S.): $401 - $450 (display only)
Producer: Diageo North America, Norwalk, CT

Client: Bamko Company, Los Angeles, CA
Product(s) Promoted: 750 ml bottle
Distribution: Various package stores nationwide
Number of Stores: 1,077
Production Run Quantity: 1,077
Introduction: 6/1/10
Intended Duration: 6 months
Dimensions (H x W x D): 73" x 24" x 24"
Weight: 61 lb.
Budget Category (U.S.): $151 - $200 (display only)
Producer: Display Industries, Norcross, GA

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Design of the Times 2010 Contest Declaration

Client: Margaritaville LLC, St. Louis, MO
Product(s) Promoted: Tequila
Distribution: Supermarkets
Number of Stores: 500
Production Run Quantity: 500
Introduction: 4/10/10
Intended Duration: 3 months
Dimensions (H x W x D): 62" x 22" x 40"
Weight: 4 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Menasha Packaging, Neenah, WI

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Design of the Times 2010 Contest Declaration

Client: Diageo North America, Norwalk, CT
Product(s) Promoted: Smirnoff, Captain Morgan, Jose Cuervo, Baileys, Tanqueray, Ketel One, Johnnie Walker, Crown Royal
Distribution: 39 States
Number of Stores: 500
Production Run Quantity: 500
Introduction: 2/1/08
Intended Duration: 30-90 days
Dimensions (H x W x D): 80" x 24" x 27"
Weight: 24 lbs.
Budget Category (U.S.): More than $1,000 (display only)
Producer: Diageo North America, Norwalk, CT

Client: Pernod Ricard, USA, Purchase, NY
Product(s) Promoted: Absolut Vodka
Distribution: Liquor Stores
Number of Stores: 134
Production Run Quantity: 134
Introduction: 7/1/09
Intended Duration: 13 weeks
Dimensions (H x W x D): 65" x 71" x 12"
Weight: 30 lbs.
Budget Category (U.S.): $301 - $350 (display only)
Producer: Marketing Drive, Norwalk, CT

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Design of the Times 2010 Contest Declaration

Client: Mike's Hard Lemonade, Seattle, WA
Product(s) Promoted: Mike's Hard Lemonade
Distribution: Supermarkets
Number of Stores: 6,000
Production Run Quantity: 1,875
Introduction: 6/1/09
Intended Duration: 5/1/09
Dimensions (H x W x D): 73" x 101" x 21"
Weight: 12 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Alcone Marketing, Irvine, CA

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Design of the Times 2010 Contest Declaration

Client: Pernod Ricard, USA, Purchase, NY
Product(s) Promoted: Absolut Vodka
Distribution: Liquor Stores
Number of Stores: 2,137
Production Run Quantity: 2,137
Introduction: 10/1/09
Intended Duration: 13 weeks
Dimensions (H x W x D): 92" x 74" x 27"
Weight: 14 lbs.
Budget Category (U.S.): $301 - $350 (display only)
Producer: Marketing Drive, Norwalk, CT

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Design of the Times 2010 Contest Declaration