Client: Diageo North America, Norwalk, CT
Product(s) Promoted: Smirnoff, Captain Morgan, Tanqueray, Jose Cuervo, Ketel One
Distribution: Supermarkets in 35 states
Number of Stores: 2,000
Production Run Quantity: 2,500
Introduction: 3/1/09
Intended Duration: 180 days
Dimensions (H x W x D): 84" x 36" x 24"
Weight: 60 lbs.
Budget Category (U.S.): $401 - $450 (display only)
Producer: Diageo North America, Norwalk, CT