Client: Draft/Brown-Forman, Chicago, IL
Introduction: October 2005
Product(s) Promoted: Jack Daniel's Tennessee Whiskey and Coca-Cola
Distribution: On-premise accounts nationwide
Intended Length of Use: 3+ years
Size of Run: 100
Dimensions (H x D x W): 12.5" x 5" x 25"
Weight: 6 Ibs.
Producer: Everbrite LLC, Greenfield, WI
Design of the Times 2006 Contest Declaration
What were the objectives for this entry?