Liquor

Invest to establish a brand, then look to reduce costs after building equity

Client: ABSOLUT Spirits Co. Inc., New York, NY
Introduction: June 2005
Product(s) Promoted: ABSOLUT Flavors
Distribution: On-premise accounts nationwide
Intended Length of Use: 3 months
Size of Run: 15,330
Dimensions (H x W): 6.75" x 4"
Weight: 2 Ibs.
Producer: G2 Worldwide, New York, NY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Heaven Hill Distillaries, Bardstown, KY
Introduction: May 2005
Product(s) Promoted: Hpnotiq Liquor
Distribution: High-end liquor stores
Intended Length of Use: 1 year
Size of Run: 2,500
Dimensions (H x D x W): 57" x 16" x 16"
Weight: 26 lbs.
Producer: TPH Global Solutions, Chicago, IL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Remy Cointreau, New York, NY
Introduction: March 2005
Product(s) Promoted: Cointreau Liqueur
Distribution: Liquor Stores
Intended Length of Use: 3 to 6 months
Size of Run: 1,500
Dimensions (H x W): 36" x 27"
Weight: 1 lb.
Producer: Design Display Group Inc., Carlstadt, NJ

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Cornett Advertising, Lexington, KY
Introduction: August 2005
Product(s) Promoted: W. L. Weller Special Reserve Bourbon Whiskey
Distribution: Liquor stores
Intended Length of Use: 1 year or more
Size of Run: 200
Dimensions (H x D x W): 86" x 22.5" x 18"
Weight: 75 lbs.
Producer: Compass Display Group, Marietta, GA

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?