Liquor

Invest to establish a brand, then look to reduce costs after building equity

Client: ABSOLUT Spirits Co. Inc., New York, NY
Introduction: February 2006
Product(s) Promoted: ABSOLUT Vodka
Distribution: On-premise accounts nationwide
Intended Length of Use: 1 to 2 years
Size of Run: 2,725
Dimensions (H x D x W): 10.5" x 4.5" x 34"
Weight: 10 lbs.
Producer: G2 Worldwide, New York, NY

---

Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Brown Forman, Louisville, MS
Introduction: November 2005
Product(s) Promoted: Jack Daniel's Single Barrel Whiskey
Distribution: Costco stores
Intended Length of Use: 2 years
Size of Run: 50
Dimensions (H x D x W): 20" x 10.5" x 17.5"
Weight: 22 lbs.
Producer: AmeriPak Industries, Santa Ana, CA

---

Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: ABSOLUT Spirits Co. Inc., New York, NY
Introduction: March 2006
Product(s) Promoted: ABSOLUT Vodka
Distribution: On-premise accounts nationwide
Intended Length of Use: 1 year
Size of Run: 8000+
Dimensions (H x D x W): 6" x 7" x 24"
Weight: 3 lbs.
Producer: G2 Worldwide, New York, NY

---

Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: ABSOLUT Spirits Co. Inc., New York, NY
Introduction: February 2006
Product(s) Promoted: LEVEL Vodka
Distribution: On-premise accounts nationwide
Intended Length of Use: 1 year
Size of Run: 7,044
Dimensions (H x D x W): 19.75" x 5" x 7.25"
Weight: 2.5 Ibs.
Producer: G2 Worldwide, New York, NY

---

Design of the Times 2006 Contest Declaration

What were the objectives for this entry?