Liquor

Client: Draftfcb for Brown-Forman Corp., Chicago, IL
Product(s) Promoted: Jack Daniel's Tennessee Whiskey
Distribution: Nationwide Supermarkets and Liquor Chains
Number of Stores: 400
Production Run Quantity: 400
Introduction: 3/30/07
Intended Duration: 60-90 day summer selling period
Dimensions (H x W x D): 84" x 60" x 36"
Weight: 5 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Baird Display, Waukesha, WI

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Client: Draftfcb for Brown Forman Corp., Chicago, IL
Product(s) Promoted: Jack Daniel's Tennessee Whiskey
Distribution: Liquor Stores
Number of Stores: 268
Production Run Quantity: 268
Introduction: 4/13/07
Intended Duration: 3 months
Dimensions (H x W x D): 96" x 74" x 38"
Weight: 15 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: Baird Display, Waukesha, WI

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Design of the Times 2008 Contest Declaration

Client: Draftfcb for Brown Forman Beverage Company
Country of Production: United States
Distribution: United States
Intended Length of Use: 4 months
Producer: Rapid Displays, Chicago and Union City, CA
Unit Cost: Under $200
Production Date: May 2007
Number of Displays: 2,416

Client: Diageo
Country of Production: United States
Distribution: United States
Intended Length of Use: 3 months
Producer: Rapid Displays, Chicago and Union City, CA
Unit Cost: Under $200
Production Date: August 2007
Number of Displays: 2,000

Client: Diageo
Country of Production: United States
Distribution: Supermarkets, liquor stores, mass merchants
Intended Length of Use: 2 months
Producer: Rapid Displays, Chicago and Union City, CA
Unit Cost: Under $200
Production Date: August 2007
Number of Displays: 2,500

Client: Diageo
Country of Production: United States
Distribution: Supermarkets, wine stores and liquor retailers
Intended Length of Use: 2 months
Producer: Rapid Displays, Chicago and Union City, CA
Unit Cost: Under $200
Production Date: August 2007
Number of Displays: 2,800

Client: Future Brands
Country of Production: United States
Distribution: United States
Intended Length of Use: 2 months
Producer: Rapid Displays, Chicago and Union City, CA
Unit Cost: Under $25
Production Date: August 2007
Number of Displays: 2,800

Client: Diageo
Country of Production: United States
Distribution: Supermarkets, liquor stores
Intended Length of Use: 2 months
Unit Cost: Under $100
Production Date: August 2007
Producer: Rapid Displays, Chicago and Union City, CA
Number of Displays: 1,800

Retailer: Jewel-Osco
Location: Chicago

Retailer: Dominick's
Location: Chicago