Liquor

Client: DraftFCB
Country of Production: United States
Distribution: Liquor stores, clubs and bars in the U.S.
Intended Length of Use: 5 months
Producer: Everbrite LLC
Unit Cost: Under $200
Production Date: 7/27/2007
Number of Displays: 176

Client: Diageo
Country of Production: China
Distribution: United States
Intended Length of Use: 24 months
Producer: Everbrite LLC
Unit Cost: Under $200
Production Date: 5/18/2007
Number of Displays: 300
Objectives: The Captain Morgan brand team at Diageo wanted a new, permanent piece to support the "Great Taste of Captain & Cola" promotional theme. The directive was to create a piece that would boost awareness of the theme with a compelling combination of light and motion.

Client: Bacardi
Producer: Bish Creative Display Inc.
Objectives:To create a summer program that represented the artistic and intrinsic value of the Grey Goose family of vodka. To create a shadow box display that provided the opportunity to promote the product below, on the sides and above, creating a picturesque view of the family of Grey Goose.
Materials: Corrugated display, molded composite frame, 4-color process graphics, fluorescent light, actual glass bottles, silk fabric, EPS molded base.