Dr. Scholl's Aisle Violators
"Marketers whose product is stocked primarily on in-line shelf sections or peghooks face a difficult merchandising challenge: What is the best way to make their brand stand out from the typical shelf clutter without violating retail aisle clearance restrictions or falling victim to shopping carts?
Dr. Scholl's developed simple and effective elements that attach perpendicularly to the extender bars that hold their products. These pieces draw consumers' attention from down the aisle, and they also help to define the brand's space within the overall section.
