Shelf Talkers/Danglers/Violators

Client: Jelly Belly Candy Co., Fairfield, CA
Product(s) Promoted: Jelly Belly Candy
Distribution: All Major Retailers Nationwide, Speciality Retailers and Independents
Number of Stores: 15,000
Production Run Quantity: Packaging: 6 million; P-O-P: 5,000
Introduction: January 2006
Intended Duration: 8 months
Dimensions (H x W x D): 41" x 14" x 19"
Weight: 10 lbs.
Budget Category (U.S.): $26 - $50

Client: Staples, Framingham, MA
Product(s) Promoted: Assorted Chair Mats
Distribution: Staples
Number of Stores: 1,500
Production Run Quantity: 1,500
Introduction: March 2007
Intended Duration: Ongoing
Dimensions (H x W x D): 77" x 41" x 39"
Weight: 75 lbs.
Budget Category (U.S.): $201 - $250
Producer: E S Robbins Corp., Muscle Shoals, AL

---

Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Ross Products Division, Abbott Laboratories, Columbus, OH
Product(s) Promoted: Ensure Creamy Milk Chocolate and Strawberries & Cream
Distribution: Associated Grocers, A&P, Hy-Vee, Meijer, Spartan, Marsh, Food City, AWG, Roundy's, Weis Market, Giant, Giant Eagle, Bashas, UWG, Stater Bros., Schnucks, Minyards, Brookshire, H-E-B, Albertsons, Bi-Lo, Brunos, Food Lion, Harris Teeter, Ingles, Kroger, Lowes Foods, Piggly Wiggly
Number of Stores: 16,897
Production Run Quantity: 16,897
Introduction: April 2007

Client: Jasco, Sydney, Australia
Product(s) Promoted: Foldable Chair Mats
Distribution: Officeworks, Jasco
Number of Stores: 100
Production Run Quantity: 100
Introduction: October 2006
Intended Duration: Ongoing
Dimensions (H x W x D): 63" x 38" x 38"
Weight: 45 lbs.
Budget Category (U.S.): $201 - $250
Producer: E S Robbins Corp., Muscle Shoals, AL

---

Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: H&R Block Digital Tax Solutions, Kansas City, MO
Product(s) Promoted: H&R Block TaxCut Software
Distribution: Best Buy, OfficeMax, CompUSA, Circuit City
Number of Stores: 4,814
Production Run Quantity: 105,000
Introduction: January 2007
Intended Duration: 4 months
Dimensions (H x W x D): 48" x 48" x 48"
Weight: 10 lbs.
Budget Category (U.S.): Less than $5

Client: Sara Lee Corp., Downers Grove, IL
Product(s) Promoted: Earthgrains Bread
Distribution: Supermarkets Nationwide
Number of Stores: 5,000
Production Run Quantity: 5,000
Introduction: March 2007
Intended Duration: 4 months
Dimensions (H x W x D): 62" x 18" x 10"
Weight: 20 lbs.
Budget Category (U.S.): $26 - $50
Producer: Launch Creative Marketing, Chicago, IL

---

Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: H&R Block Digital Tax Solutions, Kansas City, MO
Product(s) Promoted: H&R Block TaxCut Software
Distribution: Best Buy stores nationwide
Number of Stores: 816
Production Run Quantity: 816
Introduction: January 2007
Intended Duration: 5 months
Dimensions (H x W x D): 96" x 192" x 72"
Weight: 200 lbs.
Budget Category (U.S.): $51 - $100

Retailer: Dominick's
Location: Chicago