Power Wings/Sidekicks

Retailer: Longs
Location: Las Vegas

Client: Sanford Brands, Chicago
Producer: U.S. Display Group, Tullahoma, TN
Size of Run: 1,500
Production Date: August 2006
Comments: Wal-Mart's standard sidekick racking system typically accommodates two 24-inch sidekicks stacked vertically. By using the full 48-inch height, this sidekick offers a larger holding capacity and more billboard space for graphics.

Client: Johnson & Johnson Sales & Logistics LLC, Morris Plains, NJ
Product(s) Promoted: Glacier Mint and Bubble Blast with Free Magnifying Lens
Distribution: Walgreens
Number of Stores: 2,030
Production Run Quantity: 2,030
Introduction: September 2006
Intended Duration: 3 months
Dimensions (H x W x D): 41" x 15" x 16"
Weight: 3 lbs.
Budget Category (U.S.): $26 - $50
Producer: Rand Diversified Inc., Teaneck, NJ

Client: Johnson & Johnson, Bridgewater, NJ
Producer: Rand Display International, Teaneck, NJ
Size of Run: 17,434
Production Date: January 2006
Comments: Purell introduced this display during the back-to-school season and received expanded placement opportunities in office supply stores and other venues.

Client: Johnson & Johnson, Bridgewater, NJ
Producer: Rand Display International, Teaneck, NJ
Size of Run: 12,090
Production Date: April 2006
Comments: This power wing promotes a special bonus pack with a free smaller bottle of Purell to increase outdoor usage occasions.

Client: Johnson & Johnson Sales & Logistics LLC, Morris Plains, NJ
Product(s) Promoted: Listerine ACB Glacier Mint and Bubble Blast
Distribution: Supermarkets Nationwide
Number of Stores: 16,694
Production Run Quantity: 16,694
Introduction: July 2006
Intended Duration: 3 months
Dimensions (H x W x D): 66" x 14" x 14"
Weight: 13.5 lbs.
Budget Category (U.S.): $26 - $50
Producer: Rand Diversified Inc., Teaneck, NJ