Power Wings/Sidekicks

Client: The Hershey Co., Hershey, PA
Product(s) Promoted: Reese's, Kit Kat and Heath bars
Distribution: Mass and Convenient Stores
Number of Stores: 3,500
Production Run Quantity: 10,000
Introduction: 4/1/08
Intended Duration: 3 months
Dimensions (H x W x D): 46" x 7" x 4"
Weight: 30 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Timbar Packaging & Display, New Oxford, PA

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Design of the Times 2008 Contest Declaration

Client: Johnson & Johnson Sales & Logistics Co., Fort Washington, PA
Product(s) Promoted: Various Zyrtec OTC products
Distribution: Walgreens stores nationally
Number of Stores: 5,000
Production Run Quantity: 5,000 endcaps, 5,000 power wings, 5,000 pharmacy tables
Introduction: 2/3/08
Intended Duration: 6 months or more
Dimensions (H x W x D): 80" x 36" x 18"
Weight: 50 lbs.
Budget Category (U.S.): $101-$150 (display only)

Client: Johnson & Johnson Sales & Logistics Co., Fort Washington, PA
Product(s) Promoted: Zyrtec 30- and 45-count Tablets
Distribution: National Accounts
Production Run Quantity: 53,000
Introduction: 2/2/08
Intended Duration: 3-6 months
Dimensions (H x W x D): 72" x 14" x 18"
Weight: 4 lbs.
Budget Category (U.S.): $26-$50 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2008 Contest Declaration

Client: Walt Disney Studio Home Entertainment, Burbank, CA
Product(s) Promoted: Baby Einstein DVDs
Distribution: Walmart
Number of Stores: 754
Production Run Quantity: 800
Introduction: 2/14/08
Intended Duration: 1 year
Dimensions (H x W x D): 65" x 18" x 8"
Weight: 50 lbs.
Budget Category (U.S.): $201 - $250 (display only)
Producer: Design Phase Inc., Waukegan, IL

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Design of the Times 2008 Contest Declaration

Client: Basic Research, Salt Lake City, UT
Product(s) Promoted: Slim Gel
Distribution: Walmart
Number of Stores: 400
Production Run Quantity: 4,200
Introduction: 3/1/08
Intended Duration: 2 weeks
Dimensions (H x W x D): 24" x 14" x 4"
Weight: 12 lbs.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Bay Cities, Pico Rivera, CA

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Design of the Times 2008 Contest Declaration

Client: Mateson Chemical Co., Philadelphia, PA
Product(s) Promoted: Jars of odor-absorption sponges
Distribution: C-Stores, Truck Stops, Mini-Marts, Tobacco Shops
Number of Stores: 2,400
Production Run Quantity: 2,495
Introduction: 3/1/07
Intended Duration: 2-3 Months
Dimensions (H x W x D): 24" x 13" x 5"
Weight: 18 lbs.
Budget Category (U.S.): $6-$10 (display only)
Producer: Weber Display & Packaging, Philadelphia, PA

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Design of the Times 2008 Contest Declaration

Client: Johnson & Johnson Sales & Logistic Co., Fort Washington, PA
Product(s) Promoted: Various SKUs of Zyrtec OTC product
Distribution: Walmart
Number of Stores: All stores
Production Run Quantity: 6,000 half-pallets; 17,000 PDQs; 34,000 power wings
Introduction: 2/1/08
Intended Duration: 6 months or longer
Dimensions (H x W x D): 50" x 49" x 20"
Weight: 35 lbs.
Budget Category (U.S.): $201 - $250 (display only)

Client: Johnson & Johnson Sales and Logistics, Morris Plains, NJ
Product(s) Promoted: Listerine Smart Rinse
Distribution: Walmart
Number of Stores: 6,000
Production Run Quantity: 12,000
Introduction: 2/6/08
Intended Duration: 4 to 6 weeks
Dimensions (H x W x D): 26" x 15" x 8"
Weight: 18 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Rand Diversified Inc., Edison, NJ

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Design of the Times 2008 Contest Declaration

Client: Nestle Nutrition, Minneapolis, MN
Product(s) Promoted: Boost chocolate and peanut butter bars
Distribution: National mass market retailers
Number of Stores: NA
Production Run Quantity: 10,000
Introduction: 1/6/07
Intended Duration: 3 weeks
Dimensions (H x W x D): 24" x 14" x 4"
Weight: 5 lbs.
Budget Category (U.S.): Less than $5 (display only)
Producer: Pratt Display, Allendale, NJ

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Design of the Times 2008 Contest Declaration