ShopRite tied in to Unilever's Jan. 29 FSI event with a feature in its concurrent circular using an "aisle of beauty" message to spotlight discounts for loyalty cardholders on Dove, Suave and Vaseline and coupons available for those brands in Sunday papers.
ShopAdvisor Inc. and its mobile proximity platform will partner with Mobee, a crowdsourcing platform that collects consumer data, to improve its analytics and real-time data on location-based campaigns.
