Misc. Promotional Activity

Anheuser-Busch and its Michelob Ultra brand of beer – which has low calories and is marketed to consumers who live an active and healthy lifestyle – launched a new “skill” for Amazon Alexa called “ULTRA 95” that provides consumers at home with a dozen customized fitness workouts to stay in shape.

Lowe’s is testing augmented reality as an in-store navigation assistant on Tango-enabled phones. The “Lowe’s Vision: In-Store Navigation” mobile app is piloting in two stores beginning in April – in Sunnyvale, California, and Lynwood, Washington.

Facebook enhanced its shopping features by launching a new ad format called “collection” that is optimized for the mobile phone.

Dunkin’ Donuts has partnered with the Waze navigation mobile app to use its “Order Ahead” feature.

Described as Google with real-time, location-based answers, Field Agent and its crowdsourcing business is powering a new search engine called Jicco (gojicco.com).

Tom’s of Maine, a subsidiary of Colgate-Palmolive, has launched a social campaign for recycling broken or unused toys.

Mobile company inMarket, Venice, California, launched a “Lapsed Shopper Program” that is aimed at using mobile and desktop display messaging to get customers back to the store.

Brands like Duracell, Coca-Cola and Toyota have advertised on the Reddit social network with banner ads as well as native and promoted content.

According to Instagram, approximately 80% of its users follow a business account on the network.