Publix tied in to Johnson & Johnson's July 23 "Healthy Essentials" FSI event by dangling a $10 store gift card with the purchase of $30 worth of qualifying J&J SKUs.
H-E-B responded to the recent launch of Mondelez International’s “Fireworks” Oreos by releasing its own limited-edition private-label sandwich cookie inspired by the Fourth of July.
Rite Aid tied in to Johnson & Johnson’s July 23 “Healthy Essentials” FSI event by offering loyalty cardholders 1,000 Plenti points (worth $10) with a $30 purchase of qualifying brands.