The Wall Street Journal reported that Walmart in 2012 filed for a patent to use facial recognition technology in stores and checkout lines that reads a shopper’s expression to gauge whether she’s happy or not.
Footwear retailer Finish Line executed a targeted, dynamic ad campaign on Facebook to find new buyers and saw a return on ad spend up to 10 times greater than previous digital prospecting campaigns.
Marketers using Acxiom’s InfoBase consumer database and its Abilitec identity resolution products in the United States can now use the tools to target and engage 78 million unique individuals in Mexico, according to the Conway, Arkansas-based company.
July 29 was National Lipstick Day, and L’Oreal USA’s L’Oreal Paris brand took advantage with a #ReadMyLips social campaign that asked fans to share photos of themselves in “bold” lipstick colors and follow that up with a “bold” message to share with friends.
Procter & Gamble sent an email to its "P&G Everyday" community on Sept. 8 touting a "buy one, get one 50%" off deal on New Chapter vitamins and supplements at The Vitamin Shoppe.
