Quick-service restaurant Fazoli's has launched its first loyalty-based mobile app, enabling users to earn points that translate into discounts on future orders.
Kroger's Harris-Teeter is activating its sponsorship of the National Hockey League's Carolina Hurricanes with a sweepstakes awarding five winners with a prize package.
Twitter has officially opened up its character length to 280 characters for all users, giving brands a bit more space in organic Tweets from their brand pages.
JCPenney launched a holiday campaign with five television spots highlighting non-actors discussing what they paid for gifts last year and being challenged to beat that number at JCPenney stores.
