Misc. Promotional Activity

Ahold Delhaize's Food Lion tied in to Procter & Gamble's January brandSaver FSI event with a feature in its Jan. 2 circular spotlighting coupons for Old Spice, Crest, Always and Pampers.

PetSmart's Chewy.com sent a first-time customer a welcome postcard following up on the purchased item as a direct-mail retention tactic.

Dollar General indirectly tied in to Procter & Gamble's January brandSaver FSI event with features in its concurrent circular dangling digital coupons for P&G brands.