Target indirectly tied in to Procter & Gamble's Jan. 27 brandSaver with a feature in its concurrent circular dangling a $5 store gift card with the purchase of four eligible personal care SKUs from brands including Olay, Crest, Old Spice and Pantene.
In support of the theatrical release of “Spider-Man: Into the Spider-Verse,” Sony Pictures rolled out a web-based AR experience at IntotheSpiderVerse-AR.com, where smartphone users visited the site to experience an AR overlay that turned them into a version of Spidey to share with friends and other fans.
The Office Depot Christmas campaign “Elf Yourself” returned in 2018 with a new augmented reality feature inside the Elf Yourself mobile app, and it also leveraged Facebook’s AR function for mobile.
Location data and mobile marketer Reveal Mobile, Raleigh, North Carolina, launched a new ad-targeting platform that enables retailers and agencies to target shoppers with ads over networks like Snapchat, Twitter, Instagram and other digital outlets.
