Misc. Promotional Activity

Meijer recently put the spotlight on new SKUs from national brands with a "discover something new" program.

Costco ran an online-only sales event to indirectly compete with the e-commerce giant’s Prime Day sale, this year, with a “Member Appreciation Savings Event” beginning July 15 and lasting while supplies last.

Chewy.com leveraged the excitement surrounding Amazon's Prime Day to stage a nondescript, limited-time "summer sale" promising up to 50% off more than 1,000 items.

Ace Hardware ran its first-ever "Ace Rewards Day" sale on acehardware.com to unofficially compete with Amazon's 2019 Prime Day event July 15-16.

Target.com ran a "Deal Days" sale on July 15 and 16 to indirectly compete with Amazon's 2019 Prime Day event.

Walmart sought to take a bite out of Amazon's Prime Day sales with its out special event: The Big Save. 

Dollar General ran a two-day electronics sale to indirectly compete with Amazon's 2019 Prime Day event July 15 and 16.

Best Buy kicked off a two day “Flash Sale” on Monday to indirectly compete with Amazon's 2018 Prime Day event.