Meijer tied in to Unilever’s Sept. 20 FSI event with a half-page digital feature in its concurrent circular spotlighting antiperspirant dry sprays from Degree, Suave, Dove and Axe.
Ahold Delhaize's Stop & Shop and Giant Food indirectly tied in to Unilever’s Sept. 20 FSI event by offering free pickup or free delivery on one order to shoppers who spent $15 on participating Dove SKUs.
Dollar General tied in to Unilever’s Sept. 20 FSI event with a feature in its concurrent circular promising shoppers $2 off the purchase of $8 worth of products from brands including Caress, Suave and Degree.
