Misc. Promotional Activity

Dollar General indirectly tied in to Hershey Co.'s annual s'mores summer kickoff campaign with a feature in its April 18 circular.

Petco is driving shoppers to stores during National Pet ID Week by offering to check a pet’s microchip for free at any in-store vet hospital.

Kellogg Co.'s Cheez-It ran multiple display ads promoting a “2 for $6” mix and match deal on select SKUs at Publix.

ShopRite has teamed with Procter & Gamble to run a "Save Your Way" bulk-purchase incentive.