Bi-Lo Holdings' Bi-Lo, Winn-Dixie and Harveys chains ran an instant-win game in February as an overlay to Mondelez International's national "Play With Oreo" advertising campaign.
Target leveraged Groupon to get the word out about its springtime home decor sale. An April 12 email blast from the deal website as its lead item touted up to 40% off the category through April 18.