The mobile search and native advertising marketplace for Yahoo, Yahoo Gemini, has launched more than 40 mobile market segments called “Flurry Personas.”
To promote its new Design Lab collection, Lord & Taylor tapped 50 Instagram bloggers, essentially female fashion influencers with a large Instagram following, to post an Instagram wearing the same dress.
7-Eleven helped shine a spotlight on Nestle’s new SweeTarts ropes candy by offering its mobile application users a free small Slurpee with the purchase of any SweeTarts SKU.
