In-Line/Gondola Systems

Client: Lego Systems, Enfield, CT
Product(s) Promoted: Lego models
Distribution: Toys "R" Us
Number of Stores: 500
Production Run Quantity: 500
Introduction: December 2006
Intended Duration: Three years
Dimensions (H x W x D): 18" x 48" x 15"
Weight: 8 lbs.
Budget Category (U.S.): $301 - $350
Producer: Rand Diversified Inc., Teaneck, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: LEGO Systems Inc., Enfield, Conn.
Distribution: Toys "R" Us stores
Introduction: January 2005
Size of run: More than 500
Producer: Rand Display International, Teaneck, N.J.
Comments: At the heart of LEGO's new in-store program are illuminated cases that contain models made from new product lines. The cases will be updated to support new product launches this spring.

Client: Natural Pet Nutrition, a subsidiary of Nestle Purina PetCare, Westminster, CO
Distribution: Natural foods stores, including Wild Oats Markets
Introduction: September 2004
Size of run: 75 on initial run, up to 500 by the end of 2005
Producer: Display Boys, Irvine, CA
Comments: Natural Pet Nutrition has launched a comprehensive category-management setting for health foods stores, where it says the category is underrepresented. The company has ambitious placement goals for 2005.

Client: Natural Pet Nutrition, a subsidiary of Nestle Purina PetCare, Westminster, CO
Distribution: Natural foods stores, including Wild Oats Markets
Introduction: September 2004
Size of run: 75 on initial run, up to 500 by the end of 2005
Producer: Display Boys, Irvine, CA
Comments: Natural Pet Nutrition has launched a comprehensive category-management setting for health foods stores, where it says the category is underrepresented. The company has ambitious placement goals for 2005.