ICI Paints markets paint under several brand names, and the company wanted a multi-branded unit to merchandise them. The unit had to offer the customer a wide array of color choices in an easy-to-use arrangement. Coordinated elements help with color selection.
- Interchangeable products. Colors change out as needed with the Master Palette by ICI. Signage can be changed as well.
- Head and sub-header. The header lists the branded logos, and the sub-header refers to the color families.
