Interactive Displays

Retailer: Walgreens
Location: Las Vegas

Client: Hasbro Inc., Pawtucket, RI
Product(s) Promoted: Nerf Showtime Hoops
Distribution: Wal-Mart
Number of Stores: 1,800
Production Run Quantity: 1,800
Introduction: August 2006
Intended Duration: Two months
Dimensions (H x W x D): 72" x 24" x 24"
Weight: 15 lbs.
Budget Category (U.S.): $151 - $200
Producer: Design Phase Inc., Waukegan, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Pioneer Electronics Inc., Long Beach, CA
Producer: United Displaycraft, Des Plaines, IL
Size of Run: 2,000
Production Date: August 2006
Comments: This interactive electronic display allows sales personnel at car dealerships to demonstrate hardware, software and service products without having to sit inside a car.

Client: Fisher-Price, East Aurora, NY
Product(s) Promoted: I Can Play Piano
Distribution: Toys "R" Us, Wal-Mart and Target
Number of Stores: 2,800
Production Run Quantity: 2,810
Introduction: July 2006
Intended Duration: Six months
Dimensions (H x W x D): 14" x 24" x 16"
Weight: 50 lbs.
Budget Category (U.S.): $451 - $500
Producer: Ovation In-Store, Maspeth, NY

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Design of the Times 2007 Contest Declaration

Client: Toshiba Consumer Products, Wayne, NJ
Product(s) Promoted: Gigabeat Multi-Media Player
Distribution: Independent Electronic Retailers
Number of Stores: 500
Production Run Quantity: 500
Introduction: July 2006
Intended Duration: 3 months
Dimensions (H x W x D): 15" x 10" x 7"
Weight: 3 lbs.
Budget Category (U.S.): $51 - $100
Producer: United Displaycraft, Des Plaines, IL

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Design of the Times 2007 Contest Declaration

Client: Mattel, El Segundo, CA
Product(s) Promoted: Hot Wheels Race Cars
Distribution: Toy stores
Number of Stores: 425
Production Run Quantity: 450
Introduction: September 2006
Intended Duration: Two years
Dimensions (H x W x D): 60" x 24" x 36"
Weight: 130 lbs.
Budget Category (U.S.): $451 - $500
Producer: Design Phase Inc., Waukegan, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Retailer: Costco
Location: Chicago

Client: NVIDIA
Producer: OnQ
Source: San Francisco P.O.P Show 2006

Client: Target
Producer: Harbor Industries
Source: San Francisco P.O.P Show 2006