Interactive Displays

Retailer: The Home Depot
Location: Atlanta

Retailer: Meijer
Location: Chicago

Client: Mattel, El Segundo, CA
Product(s) Promoted: PollyWheels Toys
Distribution: Toy Stores
Number of Stores: 425
Production Run Quantity: 450
Introduction: March 2007
Intended Duration: Two years
Dimensions (H x W x D): 16" x 18" x 16"
Weight: 15 lbs.
Budget Category (U.S.): $251 - $300
Producer: Design Phase Inc., Waukegan, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Meijer, Grand Rapids, MI
Product(s) Promoted: iPods
Distribution: Meijer
Number of Stores: 176
Production Run Quantity: 176
Introduction: October 2006Intended Duration: Two years
Dimensions (H x W x D): 25" x 48" x 22"
Weight: 200 lbs.
Budget Category (U.S.): Greater than $1,001
Producer: Taurus Display, Moorestown, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: CVS/pharmacy, Woonsocket, RI
Product(s) Promoted: Gift, Bank and PrePaid Cell Phone Cards
Distribution: CVS
Number of Stores: 6,200
Production Run Quantity: 6,200
Introduction: August 2006
Intended Duration: 5 years
Dimensions (H x W x D): 82" x 36" x 24"
Weight: 500 lbs.
Budget Category (U.S.): Greater than $1,001

Client: Schering-Plough, Kenilworth, NJ
Product(s) Promoted: Dr. Scholl's Custom Fit Orthotics Inserts
Distribution: Meijer Stores, Famous Footwear
Number of Stores: 150
Production Run Quantity: 150
Introduction: June 2006
Intended Duration: 2 years
Dimensions (H x W x D): 70" x 42" x 36"
Weight: 250 lbs.
Budget Category (U.S.): Greater than $1,001

Client: Microsoft Corp., Redmond, WA
Product(s) Promoted: Zune MP3 Player
Distribution: Target, Circuit City, Virgin, Fry's, Nebraska Furniture Mart
Number of Stores: 3,000
Production Run Quantity: 3,030
Introduction: November 2006
Intended Duration: One year
Dimensions (H x W x D): 84" x 48" x 24"
Weight: 75 lbs.
Budget Category (U.S.): $701 - $750

Client: Motorola, Chicago
Product(s) Promoted: Motorola Phones
Distribution: CompUSA
Number of Stores: 225
Production Run Quantity: 225
Introduction: December 2006
Intended Duration: One year
Dimensions (H x W x D): 22" x 48" x 17"
Weight: 40 lbs.
Budget Category (U.S.): $251 - $300

Client: Sony Corp., San Diego, CA
Product(s) Promoted: Sony HD televisions
Distribution: Retailers in 33 markets including Circuit City, CompUSA, Sears, Best Buy, Fry's Electronics, BrandsMart
Number of Stores: Not reported by Sony
Production Run Quantity: Depended on demand in the field
Introduction: September 2006
Intended Duration: Several weekends
Dimensions (H x W x D): 106" x 190" x 65"
Weight: 200 lbs.
Budget Category (U.S.): Greater than $1,001