Interactive Displays

Meijer is a destination for buying an iPod along with groceries and tools. The Apple brand and the interactive shopping experience had to translate to the retailer's environment yet retain its identity.

• Logo and graphics, specifically Apple's, remain neutral yet identify strongly with the brand.
• Customized music. Employees can download music of their choice to attract customers.
• Docking station lets customers play with the units.

Design Data

• Producer: Taurus Display, Moorestown, NJ

Client: Hasbro Inc., Pawtucket, RI
Product(s) Promoted: NetJet Gaming System
Distribution: Nationally and Internationally (Target, Walmart, Kmart, Toys "R" Us, Best Buy)
Number of Stores: 7,194
Production Run Quantity: 7,194
Introduction: 8/23/08
Intended Duration: 6 months
Dimensions (H x W x D): 21" x 21" x 10"
Weight: 14 lbs.
Budget Category (U.S.): $451 - $500 (display only)
Producer: United Displaycraft, Des Plaines, IL

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Client: Nokia
Country of Production: United States
Distribution: United States
Intended Length of Use: 12 months
Producers: LAgraphico, Midnight Oil Creative
Unit Cost: Over $1,000
Production Date: 11/9/2007
Number of Displays: 125

Client: Johnson & Johnson Sales and Logistics, LLC
Country of Production: United States
Distribution: United States
Intended Length of Use: 2 months
Producer: Rand Display International
Unit Cost: Under $50
Production Date: 6/25/2007
Number of Displays: 6,550
Objectives: The primary objective is to communicate the theme "Imagine a Touchable World" and to inspire consumers to buy Purell to sanitize their hands for any and all occasions.

Client: Hasbro Inc., Pawtucket, RI
Product(s) Promoted: PowerTour Play-to-Learn Guitar
Distribution: Nationally (including Walmart, Target, Toys "R" Us)
Number of Stores: 4,313
Production Run Quantity: 4,313
Introduction: 8/23/08
Intended Duration: 6 months
Dimensions (H x W x D): 21" x 21" x 10"
Weight: 14 lbs.
Budget Category (U.S.): $451 - $500 (display only)
Producer: United Displaycraft, Des Plaines, IL

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