Interactive Displays

Samsung Mobile UK, London, introduced shoppers in and around London to the new Samsung Tocco Ultra Edition, a touchscreen mobile phone, via interactive windows at 18 Carphone Warehouse stores. Running in April and May, each window display featured a 46-inch replica of the phone, equipped with a motion detector that tracked how many people walked by and how many actually interacted with the display. Passersby could use the music application, camera, Google and other features on the oversized, functional cell phones, even when the stores were closed.

Client: Sonos Inc.
Country of Production: United States
Placement: Europe
Intended Length of Use: 24 months
Producer: Design Phase Inc.
Unit Cost: Under $750
Production Date: 7/1/2008
Production Run Quantity: 1,600
Objectives: To create a family of worldwide displays that would build the Sonos brand at retail and effectively increase sales through product demonstration and consistent effective brand messaging.

Producer: Design Phase Inc.
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 36 months
Client: MTV Games
Unit Cost: Over $1,000
Production Date: 9/15/2008
Production Run Quantity: 1,500

Client: Logitech
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 6 months
Producer: Rapid Displays
Secondary Company: Becker Design
Unit Cost: Under $1,000
Production Date: 3/31/2008
Production Run Quantity: 100
Objectives: Educate consumers about the benefits of the easy to install and use, PC based video security system.
Materials: MDF, steel and litho-mounted Sintra

Retailer: Walmart
Location: Miami

Retailer:Family Dollar
Location: Raleigh, NC Media Operator: SmartSource (News America)

"At first glance, this unit seems like a great idea so that shoppers can see all the features of the three FurReal toys (Biscuit, S'mores and Kota) being sold in this major mass retailer. You can press the button for each toy and apparently get a short video detailing each one, along with the actual sounds they make.